Crypto news

Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark move beyond the tech sector. This involves the purchase of a significant stake in one of England's most decorated football clubs — Liverpool.

According to my information, Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. An investment consortium that includes Bezos is vying for a stake exceeding 30%. The valuation of the entire club is approaching $6 billion, making this one of the largest deals in the history of global football.

Consortium composition: from steel to social media

The structure of the deal looks extremely interesting. According to the information I have, the consortium is being managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Championship side Queens Park Rangers.

Alongside Bezos, the group also includes Eduardo Saverin — the 44-year-old co-founder of Facebook, who in 2022 already attempted to acquire London club Chelsea. Bezos's fortune exceeds $280 billion, while Saverin's assets are valued at over $32 billion. Such a financial pool not only speaks to the seriousness of their intentions but fundamentally changes the rules of the game in English football.

FSG, I should remind you, acquired Liverpool in 2010 for just £300 million. By 2023, when Dynasty Equity bought a minority stake, the club was valued at over $4.5 billion. The current valuation of $6 billion is the result of 16 years of successful management and commercial growth.

A strategic view of football as an asset

For Bezos, this is his first public foray into football assets. This fact alone is a powerful signal to the market. The world's largest investors are beginning to view sports clubs not as a toy for billionaires, but as an independent, sustainable investment instrument with high potential for capitalization growth.

Liverpool is currently in a transitional phase: the club parted ways with coach Arne Slot and lost winger Mo Salah. After winning the title in the 2024–2025 season, the team has dropped to fifth place in the Premier League. But it is precisely such moments of instability that often become the best entry point for strategic investors.

Market context and prospects

Against the backdrop of this news, Amazon shares continue their steady rise. On Friday, shares closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen 24.2%, and since January — 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, and now stands at about $2.96 trillion, approaching the 52-week high of $287.2.

The growth driver is the cloud business Amazon Web Services, and analysts are raising target prices, with the most optimistic forecasts reaching $400. Notably, Bezos himself completed a pre-planned sale of Amazon shares worth $4 billion this month — the filing was submitted eight months ago, which rules out the speculative nature of the deal.

It is telling that interest in football assets is growing amid FIFA's decision to sell a stake in the World Cup. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.

My view: The arrival of Bezos and Saverin at Liverpool is not just a stake purchase, but a bid to create a new model for monetizing football clubs, where media technology and global digital platforms play a key role. For the crypto industry, this is also a signal: the largest capitals are seeking new assets, and the tokenization of sports rights could become the next big trend.