Bezos is ready to enter Liverpool: a $2 billion deal will reshape the sports asset market
Jeff Bezos, founder of Amazon, is close to acquiring a minority stake in the English football club Liverpool. The deal involves a package exceeding 30% of shares, which would make it one of the largest transactions in the history of global sports.
According to my information, negotiations are in the final stage, and an official announcement could follow as early as this week. The deal structure involves Bezos joining a consortium managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Queens Park Rangers from the Championship.
Alongside Bezos, Eduardo Saverin, the 44-year-old co-founder of Facebook with an estimated net worth of over $32 billion, is participating in the deal. It is worth recalling that Saverin had already attempted to enter English football, but his bid to acquire Chelsea at the 2022 auction failed. The combined wealth of the consolidated group exceeds $312 billion, making this pool of investors one of the most powerful in global sports.
Valuation and Prospects
The key question is the price. FSG, which has owned the club since 2010 (when Liverpool cost £300 million), currently values the asset at approximately $6 billion. For comparison: in 2023, when Dynasty Equity bought a minority stake, the club was valued at $4.5 billion. Thus, over two years, the market capitalization has grown by a third, reflecting the overall trend of rising valuations for top Premier League clubs.
It is worth noting that this is Bezos's first public foray into football assets. However, his interest in Liverpool is not coincidental: the club is going through a transitional period—after the dismissal of Arne Slot and the loss of Mo Salah, the team has dropped to fifth place in the 2024–2025 season, despite winning the Premier League title the previous year. The entry of such a large-scale investor could serve as a catalyst for a new phase of development.
Market Context
In parallel, Amazon shares are trading near historical highs. On Friday, the stock closed at $274.48, up 0.82% for the day. The company's market capitalization exceeded $3 trillion for the first time on August 3, although it failed to hold that level. The 52-week high stands at $287.2. Growth is supported by the AWS cloud division, and analysts are raising target prices—the most optimistic estimates reach $400. Bezos completed a planned sale of $4 billion in shares this month, confirming that his interest in football is strategic diversification rather than a speculative move.
My conclusion: Bezos's entry into Liverpool is a signal that the largest technology capital is beginning to view sports clubs as a full-fledged investment asset with growth potential comparable to the tech sector. The only question is whether the new partners will remain passive observers or begin a fight for full control—and this will determine the future not only of the club but of the entire Premier League economy.