Jeff Bezos has set his sights on Liverpool: the billionaire is buying a stake in a top Premier League club.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a major deal in the world of sports. The matter involves the acquisition of a significant stake in the English football club Liverpool. According to my data, the stake could exceed 30%, with the club itself valued at approximately $6 billion.
A consortium of billionaires: who stands behind the deal
Fenway Sports Group (FSG), the current owner of Liverpool, could announce the deal as early as this week. The consortium leading the negotiations is headed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously held a stake in Championship side Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who previously attempted to acquire London club Chelsea at auction in 2022.
Bezos's fortune exceeds $280 billion, while Saverin's is over $32 billion. This is not merely a financial injection but a strategic bet on the growth of the asset's value. FSG acquired Liverpool for £300 million in 2010. By 2023, the club was already valued above $4.5 billion after Dynasty Equity purchased a stake. The current $6 billion valuation caps off 16 years of profitable operation.
Why this matters for the market
For Bezos, this is his first public deal in football. His interest shows that major investors view the sports sector as a standalone investment asset capable of generating stable returns. Liverpool is going through a transitional period: the club dismissed coach Arne Slot and lost winger Mohamed Salah. In the 2024–2025 season, the team became Premier League champions, but in the following season it dropped to fifth place.
Against the backdrop of these news, Amazon shares continue their rally. On Friday, quotes closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen by 24.2%, and since January by 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but the record lasted only a day. Amazon is now worth approximately $2.96 trillion, with a 52-week high of $287.2. The growth was driven by the cloud service Amazon Web Services, analysts have raised target prices, and the most optimistic estimate has reached $400.
It is worth noting that Bezos this month completed a planned sale of Amazon shares worth $4 billion. He filed the application eight months ago, so the deal was planned rather than speculative. FSG and the consortium have declined to comment on the timing of the deal. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: This is a landmark signal for the entire market. The arrival of figures such as Bezos and Saverin in football confirms that sports assets are becoming an alternative to traditional investments. For the crypto industry, this is also an indirect positive — growing institutional interest in alternative asset classes could strengthen capital inflows into digital currencies as well.