Jeff Bezos is ready to take a stake in Liverpool: a $6 billion deal reshapes sports investments.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be close to acquiring a significant stake in the English football club Liverpool. This concerns a stake exceeding 30%, which an investment consortium led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, plans to buy out.
According to my data, the deal structure implies a valuation of the entire club at approximately $6 billion. This is a significant step forward compared to previous valuations: back in 2023, when Dynasty Equity acquired a minority stake, Liverpool was valued above $4.5 billion. For comparison, Fenway Sports Group (FSG) bought the club in 2010 for just £300 million — thus, over 16 years, the value of the asset has grown more than tenfold.
Consortium of billionaires
In addition to Bhatia, the group also includes Eduardo Saverin, co-founder of Facebook, whose fortune is estimated at over $32 billion. Saverin had previously attempted to enter English football, participating in the unsuccessful bid to acquire London's Chelsea at the 2022 auction. Bezos himself, whose fortune exceeds $280 billion, had not previously shown public interest in football assets, making this deal significant.
FSG has already confirmed the consortium's interest in strategic investment in a minority stake in the club. An official announcement is expected as early as this week.
Crypto market and sports assets
Interestingly, this news comes amid record growth in Amazon shares. On Friday, the stock closed at $274.48, gaining 0.82% for the day. Over the year, the shares have risen 24.2%, and since January — 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but it failed to hold that level — Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2.
The growth is supported by the AWS cloud division, and analysts continue to raise target prices, with the most optimistic estimates reaching $400 per share. Notably, Bezos himself completed a planned sale of Amazon shares worth $4 billion, having filed the application eight months ago — this was a planned operation, not a speculative one.
For crypto investors, this situation is doubly interesting: brokers have already begun offering tokenized shares of American companies, allowing real-time tracking of such capital movements. Additionally, FIFA recently decided to sell a stake in the World Cup, indicating growing interest from institutional players in sports assets as an independent investment class.
My analysis: Liverpool is going through a transitional period — the club parted ways with coach Arne Slot and winger Mohamed Salah, dropping to fifth place in the Premier League after winning the title in the 2024–2025 season. The arrival of investors like Bezos and Saverin could signal a long-term bet on the growth of the club's value, but it also raises the question: will they remain passive partners or begin a fight for full control? In the coming days, it will become clear what strategy the new players on this field will choose.