Jeff Bezos is ready to enter Liverpool: a consortium of billionaires is vying for a 30% stake in the club.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a major expansion beyond the technology sector. The talk is about acquiring a significant stake in the English football club Liverpool. According to my information, the deal could be closed as early as this week.
This involves the purchase of a stake exceeding 30% in Fenway Sports Group (FSG), which owns the club. Liverpool's valuation under this deal is approximately $6 billion. This is a significant premium over previous valuations, indicating the asset's high investment appeal.
A consortium with heavyweights
Bezos is not acting alone. The syndicate is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Championship club Queens Park Rangers. The group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook. Saverin had already attempted to enter big football, participating in the unsuccessful bid to acquire London club Chelsea at the 2022 auction.
The financial strength of the consortium is beyond doubt: Bezos's wealth is estimated at over $280 billion, while Saverin's assets exceed $32 billion. This is not just a purchase of a toy for billionaires, but a strategic investment in an asset that has grown 20-fold in value under FSG's management over 16 years (from £300 million in 2010).
Crypto context and market signals
Interestingly, the news of Bezos's football ambitions coincided with a powerful rally in Amazon shares. On Friday, the stock closed at $274.48, gaining 0.82% for the day. Over the year, the shares have risen by 24.2%, and since the start of January — by 18.65%. The company's market capitalization has come close to the $3 trillion mark, first crossing it on August 3, although the record lasted only a day that time.
The growth driver is the cloud business Amazon Web Services, and analysts are raising target prices, with the most optimistic reaching $400. Notably, Bezos himself completed a pre-planned sale of Amazon shares worth $4 billion this month — the filing was submitted eight months ago, so it was a planned diversification rather than a speculative move.
FSG and the consortium declined to comment on the timing of the deal. However, it is obvious that football clubs are becoming an independent asset class attracting the largest market players. Liverpool is currently in a transitional period: the club has changed its coach, lost key winger Mo Salah, and dropped to fifth place in the Premier League after winning the title in the 2024–2025 season.
My view: For crypto investors and traders, this is a signal that large capital is seeking new horizons of returns beyond traditional markets. Tokenization of sports assets is a logical next step, and such deals only accelerate this process. Watch whether Liverpool's new partners become passive investors or begin a fight for full control — the future dynamics of the club's value depend on this.