Jeff Bezos is on the verge of a historic deal: a consortium of billionaires is vying for a third of Liverpool.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark move beyond the tech sector. This concerns a potential acquisition by a consortium of investors led by Bezos of a minority stake in the English football club Liverpool. Based on my information, the deal could be announced as early as this week, with the stake exceeding 30%.
A consortium of heavyweights: Bhatia, Saverin, and Bezos
The key manager and representative of the consortium is Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in the Championship club Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who unsuccessfully attempted to acquire London's Chelsea at auction in 2022.
The financial scale of the participants is impressive: Bezos's wealth is estimated at over $280 billion, while Saverin's exceeds $32 billion. Liverpool itself is valued at approximately $6 billion under this deal. For comparison: in 2010, Fenway Sports Group (FSG) acquired the club for £300 million, and in 2023, when Dynasty Equity purchased a small stake, the valuation had already exceeded $4.5 billion. Thus, a potential price of $6 billion would be a logical outcome of 16 years of successful management and commercial growth.
Strategic interest or passive investment?
An official FSG representative confirmed the consortium's interest in strategic investment in a minority stake. However, in my view, there is something more behind this than just a desire to acquire a share of a prestigious asset. Liverpool is going through a transitional period: the club parted ways with coach Arne Slot and winger Mohamed Salah. After winning the championship in the 2024–2025 season, the team dropped to fifth place the following season. This creates a window of opportunity for new owners who may want not only financial returns but also sporting influence.
Interestingly, this is Bezos's first public foray into football assets. Such a move by major investors confirms that sports clubs are increasingly being viewed as a standalone investment class. At the same time, it cannot be ruled out that the consortium will not stop at a minority stake and may eventually aim for full control.
Notably, Amazon shares continue to rally against this backdrop: on Friday, the stock closed at $274.48, up 0.82% for the day. Over the year, the shares have risen 24.2%, and since January — 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but it failed to hold that level — Amazon is now worth around $2.96 trillion, with a 52-week high of $287.2. The growth driver is the AWS cloud service, and analysts are raising price targets, with the most optimistic estimates reaching $400.
Bezos himself this month completed a planned sale of Amazon shares worth $4 billion — the filing was submitted eight months ago, so this was a pre-planned operation rather than a speculative move. Notably, brokers have already begun offering trading in tokenized US stocks, which opens up new opportunities for crypto investors to participate in such stories.
My conclusion: if the deal goes through, it will be a signal to the market that the world's largest capital sees undervalued potential in football assets. For Liverpool, the arrival of such investors is not only a financial cushion but also a potential catalyst for a new phase of development, both on and off the pitch.