Jeff Bezos has set his sights on Liverpool: the billionaire is ready to take a stake in the English giant.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos, according to my data, is close to acquiring about a third of the shares of the English football club Liverpool. This is one of the most high-profile deals at the intersection of sports and big money in recent years.
Fenway Sports Group (FSG), which includes the billionaire himself, could announce the deal as early as this week. The stake in question exceeds 30% of the club's shares, with Liverpool's total valuation estimated at approximately $6 billion. This is a significant premium to the market, given that as recently as 2023 the club was valued at $4.5 billion after Dynasty Equity's entry.
A consortium of heavyweights
The syndicate is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously held a stake in Championship side Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who unsuccessfully attempted to buy London's Chelsea in 2022. Bezos's fortune exceeds $280 billion, while Saverin's is over $32 billion.
FSG acquired Liverpool for £300 million in 2010. Since then, the club has grown 20-fold in value, making this investment one of the most successful in the history of sports business. However, the Merseysiders are currently going through a transitional period: the dismissal of coach Arne Slot and the loss of winger Mo Salah. In the 2024-2025 season, the team became Premier League champions, but dropped to fifth place the following season.
Amazon shares at their peak
On Friday, Amazon's stock closed at $274.48, showing a 0.82% gain for the day. Over the year, the shares have risen by 24.2%, and since January — by 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2.
The rise in quotes was driven by the cloud service Amazon Web Services. Analysts have raised target prices, with the most optimistic estimate reaching $400. This month, Jeff Bezos completed a planned sale of Amazon shares worth $4 billion — he filed the application eight months ago, so the deal was pre-planned rather than speculative.
My view: Bezos's entry into Liverpool is not just a billionaire buying a toy. It is a signal that the largest investors view sports assets as an independent asset class with high growth potential. Given the interest in tokenized US stocks from crypto investors, such deals could become a catalyst for new hybrid financial instruments at the intersection of sports and blockchain.