Jeff Bezos has set his sights on Liverpool: the deal of the century on the horizon
Amazon shares are trading near all-time highs, and its founder, Jeff Bezos, appears to be preparing for a landmark move beyond the tech sector. Based on my information, the billionaire is close to acquiring approximately 30% of the shares of the English football club Liverpool. This is a deal that could be officially confirmed as early as this week.
A consortium with heavyweights
The deal under negotiation involves not only Bezos. The consortium vying for a stake exceeding 30% also includes Eduardo Saverin, co-founder of Facebook, and Amit Bhatia, son-in-law of steel magnate Lakshmi Mittal. Bhatia, known for his investments in Queens Park Rangers, will manage the consortium. Saverin, whose wealth is estimated at over $32 billion, had previously attempted to enter English football, participating in an unsuccessful bid to acquire Chelsea in 2022.
The club's valuation under this deal is approximately $6 billion. This is an impressive increase compared to the $4.5 billion when Dynasty Equity acquired a stake in the club in 2023, and certainly compared to the £300 million that Fenway Sports Group (FSG) paid for the club in 2010.
A strategic view of sports
Bezos's interest in football is not just a billionaire's whim. It is a clear signal that the world's largest investors view sports assets as an independent and promising class of investment. Liverpool is currently in a transitional phase: the club has parted ways with coach Arne Slot and key player Mohamed Salah. After winning the championship in the 2024–2025 season, the team dropped to fifth place in the following season, making it particularly vulnerable and, at the same time, attractive for strategic investment.
Notably, Bezos previously had no public ties to football deals. His appearance in this context is an important marker for the market. Amazon shares, meanwhile, continue to rally: on Friday they closed at $274.48, up 0.82% for the day. Over the year, growth amounted to 24.2%, and the company's market capitalization has edged closer to $3 trillion, briefly surpassing that mark on August 3. Analysts are raising target prices, with the most optimistic forecasts reaching $400.
FSG and the consortium are declining to comment, but it is clear that in the coming days we will learn whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club. In a world where sports assets are becoming increasingly liquid, this deal could set a benchmark.
My view: buying a stake in Liverpool for Bezos is not just diversification, but entry into a club that possesses a huge global brand and monetization potential, especially in the digital sphere. For the crypto industry, this is another signal: large capital is seeking new assets, and tokenization of sports rights could become the next big trend.