Jeff Bezos has set his sights on "Liverpool": the legendary club may change shareholders.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos, according to my data, is close to acquiring a significant stake in the English football club Liverpool. We are talking about a stake exceeding 30%, which would become one of the most high-profile deals at the intersection of technology and sports capital.
Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. Liverpool's valuation is approaching $6 billion, nearly double previous benchmarks. This involves an equity investment by a consortium of investors, not a full sale of the club.
Consortium of billionaires
The syndicate is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who unsuccessfully attempted to acquire London's Chelsea at auction in 2022.
Bezos's fortune exceeds $280 billion, while Saverin's is $32 billion. For comparison: FSG acquired Liverpool in 2010 for just £300 million. In 2023, Dynasty Equity bought a small stake, valuing the club at $4.5 billion. The current price of $6 billion caps off 16 years of highly profitable club operations.
FSG confirmed the consortium's interest in strategic investment in a minority stake. This is not a random move: Liverpool is going through a transitional period — the club changed its manager, lost winger Mo Salah, and after winning the title in the 2024–2025 season, dropped to fifth place in the Premier League.
Amazon shares and market context
On Friday, Amazon shares closed at $274.48, up 0.82% for the day. Over the year, the stock has risen 24.2%, and since January — 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2.
The growth is supported by the cloud service Amazon Web Services. Analysts are raising price targets, with the most optimistic estimate reaching $400. Bezos himself this month completed a planned sale of Amazon shares worth $4 billion — the deal was scheduled eight months ago and is not speculative.
FSG and the consortium declined to comment on the timing of the deal. Football club finances came into focus after FIFA decided to sell a stake in the World Cup. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: buying a stake in Liverpool for Bezos is not just a sports investment, but a strategic entry into an asset that generates stable cash flow and has a global brand. In conditions of high volatility in tech stocks, such assets become a defensive tool. However, one should not rule out that this is only the first step toward full control: a consortium with such capital is unlikely to settle for the role of a passive observer.