Jeff Bezos enters the game: billionaire consortium vies for 30% of Liverpool
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark deal outside the tech sector. The move involves acquiring a minority stake in the English football club Liverpool.
According to my information, Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. An investment consortium that includes Bezos is vying for a stake exceeding 30%. Liverpool itself is valued at approximately $6 billion.
Who is behind the consortium?
The process is being managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, co-founder of Facebook. For the 44-year-old Saverin, this is not his first attempt to enter elite football: in 2022, he was already involved in an unsuccessful bid to acquire London's Chelsea.
Bezos's fortune, according to Forbes estimates, exceeds $280 billion, while Saverin's stands at $32 billion. Such capital makes them serious players even in the most expensive market for sports assets.
"An investment consortium under the management, control, and representation of Amit Bhatia has expressed interest in a strategic investment in a minority stake in Liverpool Football Club," a representative of the organization stated.
The price tag and market dynamics
FSG acquired Liverpool for £300 million in 2010. In 2023, Dynasty Equity bought a small stake, valuing the club above $4.5 billion. The current valuation of $6 billion caps off 16 years of profitable operations and demonstrates how much the sports assets market has grown.
Notably, this is Bezos's first public foray into football investment. His interest is a marker that the world's largest capitals view sports as an independent and high-yield asset class, not just a matter of image.
Liverpool itself is in a transitional phase: the club parted ways with coach Arne Slot and lost winger Mo Salah. In the 2024–2025 season, the team became Premier League champions, but in the following one dropped to fifth place.
Significantly, Amazon shares closed on Friday at $274.48, gaining 0.82% for the day and 24.2% for the year. Market capitalization first exceeded $3 trillion on August 3, but it failed to hold that level—the company is now worth about $2.96 trillion. The growth was fueled by the AWS cloud service, and the most optimistic analysts have raised target prices to $400.
FSG and the consortium declined to comment on the timing of the deal. However, it is clear: in the coming days, we will find out whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: Bezos's interest in football is not a coincidence but part of a global trend. Amid the volatility of the crypto market and traditional assets, sports clubs are becoming a "safe haven" with growing capitalization and stable cash flow. For crypto investors, this is another signal: diversification into real assets backed by brand and media rights is a strategy chosen by the smartest capital in the world.