Jeff Bezos has set his sights on Liverpool: a $6 billion deal could change the landscape of sports investments
Amazon shares are trading near all-time highs, and its founder Jeff Bezos, according to my data, is one step away from acquiring a significant stake in the English football club Liverpool. We are talking about the purchase of approximately 30% of the club's shares, which is valued at $6 billion. This is not just another celebrity deal—it is a signal that the world's largest capitals are beginning to view football assets as strategic investments.
A consortium of billionaires: who is behind the deal
The syndicate is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Alongside Bezos, the group also includes Eduardo Saverin, co-founder of Facebook, who previously participated in an unsuccessful attempt to acquire London's Chelsea at an auction in 2022. Bezos's fortune exceeds $280 billion, while Saverin's is $32 billion, making the consortium one of the most powerful in global sports investment. Interestingly, Fenway Sports Group (FSG), which owns Liverpool, has already confirmed interest in the consortium's proposal.
FSG acquired the club for 300 million pounds in 2010. In 2023, Dynasty Equity bought a small stake, valuing the club above $4.5 billion. The current valuation of $6 billion sums up 16 years of profitable operations. For Bezos, this is the first public step into football assets, underscoring the growing appeal of the sports sector as an independent investment vehicle.
Amazon shares: records and fundamental growth
Against this backdrop, Amazon shares continue to rally: on Friday, quotes closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen by 24.2%, and since January—by 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but that level could not be held—Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2.
The main growth driver remains the cloud service Amazon Web Services. Analysts are raising target prices, with the most optimistic estimates reaching $400 per share. Bezos himself this month completed a planned sale of Amazon shares worth $4 billion—an operation he announced eight months ago, which rules out the speculative nature of the deal.
FSG and the consortium decline to comment on the deal's timeline. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My analysis: This deal is a vivid example of how traditional assets, such as football clubs, are becoming a haven for capital amid volatility in technology markets. For crypto investors, this is a signal: diversification into real assets with sustainable returns is becoming mainstream. If Bezos indeed enters Liverpool, we could see a wave of institutional investment in sports clubs, which would indirectly strengthen interest in the tokenization of such assets.