Jeff Bezos has set his sights on Liverpool: a strategic bet on sports assets
Amazon shares are trading near all-time highs, and the company's founder Jeff Bezos, according to my information, is in the final stages of negotiations to acquire a significant minority stake in the English football club Liverpool. We are talking about a package exceeding 30% of shares, which values the club at approximately $6 billion.
Consortium of billionaires: deal structure
The deal, which could be announced as early as this week, is structured through an investment consortium. According to my data, it is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously owned a stake in Queens Park Rangers. The consortium also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who in 2022 already attempted to acquire London's Chelsea but was unsuccessful.
Bezos's fortune, according to Forbes estimates, exceeds $280 billion, while Saverin's capital is over $32 billion. Such a lineup of investors is not just a purchase of a toy for billionaires, but a clear signal of the growing attractiveness of sports assets as an independent investment class.
Financial dynamics and context
Fenway Sports Group (FSG), the current owner of Liverpool, acquired the club in 2010 for £300 million. In 2023, Dynasty Equity bought a small stake, valuing the club above $4.5 billion. The current valuation of $6 billion sums up 16 years of successful management and reflects a multiple increase in the value of the asset. For Bezos, this is his first public deal in football, and his interest indicates that major technology investors are beginning to view sports as a safe haven for capital.
The club itself is in a transitional phase: after the dismissal of coach Arne Slot and the loss of winger Mohamed Salah, the team became Premier League champions in the 2024–2025 season, but dropped to fifth place in the following season. This adds intrigue: will the new partners be passive observers or will they begin a fight for full control?
Analyst's view
For the cryptoasset and digital finance market, this news is yet another confirmation that the world's largest capitals are diversifying into non-traditional assets. In parallel, Amazon shares are showing steady growth: market capitalization exceeded $3 trillion for the first time on August 3, and the 52-week high stands at $287.2. The growth of the AWS cloud business is pushing analysts to raise target prices, with the most optimistic one reaching $400. Attentive traders can already track such operations through tokenized US stocks, which opens new horizons for investing in the real sector of the economy.