Jeff Bezos has set his sights on Liverpool: a $6 billion deal could change the game in football investments
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark deal outside the technology sector. The matter concerns the acquisition of a significant stake in the English football club Liverpool. According to my information, a consortium of investors led by Bezos is close to purchasing a stake exceeding 30%, which would become one of the largest deals in the history of global football.
Deal structure and key players
Fenway Sports Group (FSG), which has owned the club since 2010, could announce an agreement as early as this week. The valuation of Liverpool at $6 billion looks ambitious but is quite justified. For comparison: in 2023, when Dynasty Equity acquired a minority stake, the club was valued at $4.5 billion. Thus, over two years, the value has grown by a third, reflecting not only sporting success but also the growing commercial appeal of the English Premier League.
Interestingly, Bezos is not acting alone. The consortium includes Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in Queens Park Rangers, as well as Eduardo Saverin, co-founder of Facebook. Saverin had already attempted to enter the football business, participating in the unsuccessful bid to acquire Chelsea in 2022. The combined wealth of the consortium members exceeds $312 billion, making them a serious force in negotiations.
Sporting and financial context
Liverpool is going through a transitional period: the club parted ways with coach Arne Slot and lost winger Mohamed Salah. After winning the championship in the 2024–2025 season, the team has dropped to fifth place, which could weaken its negotiating position. However, it is precisely at such moments that forward-thinking investors see opportunities for growth.
It is worth noting that Amazon shares closed on Friday at $274.48, showing a 24.2% increase over the year. The company's market capitalization exceeded $3 trillion for the first time on August 3, although it failed to hold that level. Growth in the AWS cloud division continues to push quotes upward, and the most optimistic analysts set a target price of $400. Meanwhile, Bezos has just completed a planned sale of Amazon shares worth $4 billion, which could indicate preparation for major acquisitions.
My analysis: This deal is not just the purchase of a football club. It is a signal that the largest technology investors view sports assets as a strategic investment class with high growth potential. For the crypto community, there is a parallel here: tokenization of sports assets and fan tokens are becoming increasingly relevant, and the arrival of players like Bezos could accelerate this process. In the coming days, we will learn whether Liverpool's new partners will remain passive observers or begin a fight for full control of the club.