HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX, one of the oldest players in the industry, has officially launched a campaign dedicated to its 13th anniversary. The large-scale event under the motto "Reliability, Proven by Time" started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. As part of the celebration, the platform has created a prize pool of $1 million, distributed among participants who complete the tasks of a special "growth challenge."
The key feature of the promotion is the "treasures of the future" system. Users will need to light 13 symbolic treasures, each of which unlocks access to multi-level rewards. The mechanics are designed for a wide range of audiences: from beginners taking their first steps in the world of digital assets to experienced traders using complex trading strategies.
Low entry threshold and a variety of scenarios
Contrary to expectations, participation does not require huge capital. To light the first treasure, it is enough to post a wish for the exchange's anniversary or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock another treasure. And it goes on: individual tasks are tied to specific ecosystem products, including Earn, margin trading, futures, the P2P platform, online top-ups, trading bots, and even the TradFi direction.
In total, participants have access to 13 challenges covering various scenarios of interaction with the platform. It is not necessary to complete them all in a row—you can start with the most familiar or simplest one. Each lit treasure brings you closer to the next level of privileges.
Tiered rewards: from basic gifts to the global prize
The reward system is built on an increasing scale. Three treasures give a basic growth gift, six—an expanded set of bonuses. Nine treasures unlock access to HTX tokens and other random rewards. Eleven treasures grant the right to a daily cash prize, which is drawn every day at 08:13 Moscow time on a first-come, first-served basis (limited quantity).
The main milestone is 13 treasures. Participants who reach it receive significant payouts in $HTX and a chance to compete for the super prize after posting the campaign banner. The main prize includes:
- A future research fund of 2000 USDT;
- A fully paid trip to TOKEN2049 in Singapore, including airfare and accommodation;
- A premium limited-edition gift released specifically for HTX's 13th anniversary.
Market analysis: a loyalty strategy in action
It is worth noting that such initiatives are not just a marketing move but a well-thought-out user retention strategy amid fierce competition. HTX, founded in 2013, is betting on long-term relationships with the community, emphasizing its reliability against the backdrop of many ups and downs in the industry.
The campaign will run until 08:13 Moscow time on September 13, 2026. Given the low entry threshold and broad product coverage, the promotion looks attractive both for existing customers and for those just considering the platform. I recommend not postponing participation: the earlier you start completing tasks, the more time you will have to unlock all 13 treasures and increase your chances of winning the main prize.