HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX has officially kicked off a series of events dedicated to its 13th anniversary. The anniversary campaign under the slogan "Reliability, Proven by Time" launched on August 13, 2026, at 08:13 Moscow time and will run for exactly one month. At the core of the initiative is an ambitious growth challenge, within which users will need to complete a series of tasks to "ignite" the so-called treasures of the future and gain access to a multi-level reward system, including a chance at the grand prize.
I'll note right away: unlike many marketing campaigns where rewards go only to a select few, the mechanics here are designed to encourage every step a user takes. The prize pool includes both material bonuses and unique opportunities. Among them are a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore with airfare and accommodation, exclusive limited-edition gifts tied to the anniversary, as well as daily cash payouts that will be drawn exactly at 08:13 Moscow time.
The entry threshold is accessible to everyone
Many traders, upon seeing "13 challenges," immediately assume the campaign is aimed exclusively at whales with large volumes. However, an analysis of the terms shows the opposite: the developers have provided scenarios for users with varying experience and capital. To ignite the first treasure, it's enough to either post a birthday wish for the exchange or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to an additional bonus. Individual tasks are tied to specific products — Earn, margin trading, futures, the P2P platform, online deposits, trading bots, and even the TradFi segment.
It's important to understand: you don't have to tackle all 13 challenges at once. The system is built so that each ignited treasure brings you closer to the next tier of privileges, meaning it's strategically more advantageous to start with the simplest and most familiar operations, gradually increasing your activity.
Reward hierarchy: from base to jackpot
The reward progression is structured logically and transparently. For 3 ignited treasures, a user receives a basic growth gift. Reaching the 6-treasure mark qualifies you for an expanded set of bonuses. At the 9-treasure level, HTX tokens and other random rewards are unlocked. The key stage is 11 treasures: it grants the right to a daily cash payout for the anniversary. The window for claiming the prize opens every day at 08:13 Moscow time, but the number of payouts is limited, and distribution occurs on a first-come, first-served basis.
The final milestone is all 13 treasures. Participants who reach it receive substantial rewards in $HTX, and after the campaign banner is published — access to the grand prize drawing. The latter includes the aforementioned 2000 USDT grant, a fully paid trip to TOKEN2049 in Singapore, and a premium limited-edition gift.
Analysis: why this matters for the market
From my perspective, initiatives like this are not just a way to entertain the audience. HTX is demonstrating a mature approach to user retention by integrating gamification across all key product lines. This is a signal to the market: the exchange is ready to compete not only for liquidity but also for loyalty. The $1 million prize pool is a compelling argument, but what matters even more is that the campaign encourages users to explore new platform tools, which in the long run improves the quality of the client base.
HTX's 13-year journey has run in parallel with the development of the entire digital asset industry — from the first trades to a complex ecosystem with derivatives, research, and project incubation. And while rewards cannot fully measure community support, they give the company a tangible way to express gratitude to those who have been with it from the very beginning. Join the celebration today: one completed task — one ignited treasure of the future.