HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
Major cryptocurrency platform HTX has officially launched a series of events marking its 13th anniversary. The celebration under the motto "Reliability, Proven by Time" kicked off on August 13, 2026, at 08:13 MSK and will run for exactly one month. As part of the anniversary campaign, the exchange has prepared a prize pool of $1 million, as well as a unique user engagement mechanic — the so-called "treasures of the future."
Mechanics: From Simple to Complex
At the core of the promotion is a growth challenge consisting of 13 trials. Contrary to expectations, the entry threshold here is minimal. To light the first treasure, it is enough to post a birthday wish or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the next level. At the same time, the organizers have provided scenarios for users with different experience levels: some tasks are tied to classic spot trading, others to Earn, margin trading, futures, P2P exchange, online deposits, trading bots, and even TradFi products.
The reward system is structured in stages. For 3 lit treasures, a basic gift is awarded; for 6, an extended one. Reaching the 9-treasure mark grants participants HTX tokens and other random prizes. The key milestone is 11 treasures: it unlocks the right to a daily cash payout. The claiming window activates every day at 08:13 MSK, but the number of rewards is limited, and distribution occurs on a first-come, first-served basis. The final level — 13 treasures — provides access to significant payouts in $HTX and a chance to compete for the grand prize in a drawing.
Grand Prize and Strategic Significance
The grand prize includes a research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with airfare and accommodation, as well as an exclusive limited-edition gift set released for the exchange's 13th anniversary.
It is worth noting that the campaign covers all key areas of the platform — from spot to derivatives — making it attractive both for beginners just getting acquainted with the exchange and for experienced traders using advanced tools. The promotion will run until 08:13 MSK on September 13, 2026.
My analytical commentary: Such anniversary campaigns are not just a marketing giveaway, but a well-thought-out tool for retaining and engaging the audience amid fierce competition among exchanges. Breaking the challenge into 13 levels with gradually increasing task complexity encourages users to explore new platform products, which in the long run increases their loyalty and trading activity. For HTX, celebrating such a solid tenure in the industry, this is also a way to remind the market of its resilience and reliability.