HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The major cryptocurrency platform HTX has officially launched a series of events dedicated to its 13th anniversary. The campaign under the slogan "Reliability, Proven by Time" started on August 13 at 08:13 Moscow time and will last exactly one month. As part of the celebration, the exchange has prepared not just an entertainment program for users, but a full-fledged multi-level quest with an impressive prize pool of one million dollars.
At the heart of the anniversary activity lies the so-called "growth challenge," consisting of thirteen tasks. Participants will "ignite the treasures of the future" and unlock multi-level rewards. A key feature is that rewards are credited for each step, not just for the final result. The prize pool includes: a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), exclusive limited-edition gifts timed to the anniversary, as well as daily cash prizes.
Accessible entry threshold and a variety of scenarios
Many users wonder whether such promotions are designed exclusively for large traders with high volumes. HTX has taken this into account and provided various ways to participate, so that both beginners and experienced users can find tasks that suit their trading habits. For example, to ignite the first "treasure of the future," it is enough to post a wish for the exchange's 13th anniversary or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to another treasure. Individual tasks are tied to specific products: Earn, margin trading, futures, P2P, online deposits, trading bots, and even TradFi instruments.
From 3 to 13 treasures: the reward system grows
The progression of rewards is built logically and encourages participants to complete more and more challenges. The system looks as follows:
- 3 treasures — a basic growth gift;
- 6 treasures — an extended growth gift;
- 9 treasures — HTX tokens and other random rewards;
- 11 treasures — the right to an anniversary cash prize. The claiming window opens daily at 08:13 Moscow time, quantities are limited, and distribution occurs on a first-come, first-served basis;
- 13 treasures — the main milestone. Participants receive significant rewards in $HTX, and after publishing the campaign banner, a chance to enter the drawing for the grand prize.
The grand prize includes a research grant of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore, and a premium limited-edition gift for HTX's 13th anniversary. Notably, there is no single path to the prizes: each user can choose a suitable scenario for themselves, whether it be spot, futures, or other directions.
Thirteen years of evolution
HTX's journey over thirteen years has run parallel to the development of the entire digital asset industry. During this time, the platform has transformed from a simple virtual asset exchange into a global blockchain ecosystem covering trading, derivatives, research, investment, and project incubation. The company's growth strategy is built on four principles: global expansion, a thriving ecosystem, the wealth effect, and security and regulatory compliance.
My view: Such campaigns are not just a marketing move, but an important signal to the market. In a highly competitive environment, exchanges are fighting not only for liquidity but also for user loyalty. A $1 million prize pool and gamification of the process are powerful tools for retaining an audience and attracting new users. However, it is worth remembering that participation in such activities should be deliberate: always assess the risks and do not increase trading volumes solely for the sake of rewards.