HTX launches a grand 13th-anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The major cryptocurrency platform HTX has officially launched a series of events dedicated to its 13th anniversary. The campaign, titled "Reliability, Proven by Time," started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. As part of the anniversary, the exchange has prepared a prize pool of $1 million, as well as a unique "treasures of the future" mechanic that promises to be interesting for both beginners and experienced traders.
The main feature of the promotion is a multi-level reward system that unlocks gradually. Participants will need to complete 13 tasks covering various products and scenarios: from simple actions to complex trading operations. Among the prizes are a research fund of 2,000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), exclusive limited-edition gifts, and daily cash payouts.
Mechanics: From Simple to Complex
The entry barrier is extremely low: to light up the first "treasure," it is enough to post a birthday wish or buy HTX worth at least 50 USDT. Spot trades of 130 USDT unlock the next level. Tasks are tied to specific products — Earn, margin trading, futures, P2P, online top-ups, trading bots, and even TradFi instruments. This is a deliberate step: the platform aims to engage users with different levels of experience, not just major players.
The reward progression is as follows: unlocking 3 "treasures" grants a basic gift, 6 — an expanded set, 9 — HTX tokens and random bonuses, 11 — access to the daily cash giveaway (the window opens at 08:13 Moscow time, quantity is limited, distribution is on a first-come, first-served basis). The final milestone — 13 "treasures" — opens the path to the main prize: large payouts in $HTX and participation in the super prize drawing, which includes a research fund, a trip to TOKEN2049, and a collectible anniversary gift.
Strategic Significance of the Promotion
From a market perspective, this campaign is not just a marketing move but a well-thought-out strategy for retaining and expanding the user base. Tying tasks to different products encourages cross-usage of the exchange's services, which increases the client's LTV (lifetime value). Additionally, daily giveaways at a fixed time create a habit of returning to the platform, which is critical in a highly competitive CEX environment.
The promotion will run until 08:13 Moscow time on September 13, 2026. HTX, founded in 2013, has evolved from a simple exchange into a global blockchain ecosystem covering trading, derivatives, research, and investments. The company builds its strategy on four principles: global expansion, a thriving ecosystem, the wealth effect, and regulatory compliance.
My take: Such anniversary campaigns are an effective tool for reactivating "dormant" accounts and attracting new audiences. However, it is worth carefully studying the conditions for receiving the main prize and the verification rules to avoid disappointment. Nevertheless, for active users, this is a real chance to earn substantial bonuses for familiar actions.