Crypto news

The largest cryptocurrency exchange HTX has officially launched its anniversary campaign dedicated to its 13th anniversary. The event, held under the slogan "Reliability, Proven by Time," started on August 13, 2026 at 08:13 MSK and will last exactly one month. As part of the promotion, users can expect 13 unique tasks, the chance to light the "treasures of the future," and an impressive prize pool of one million dollars.

The campaign's mechanics are designed so that rewards are earned at every step toward the goal. The prize pool includes both material bonuses and unique opportunities: a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore with flights and accommodation, exclusive limited-edition gifts released for the anniversary, as well as daily cash prizes drawn exactly at 08:13 MSK.

Mechanics: From Simple to Complex

Many users wonder whether the tasks are designed exclusively for large traders with high volumes. However, HTX has provided various participation scenarios so that the challenges are manageable for both beginners and experienced market players. The entry threshold is minimal: to light the first "treasure of the future," it is enough to post an anniversary congratulation or purchase HTX worth 50 USDT. Spot trades of 130 USDT or more unlock access to the next level. Certain tasks are tied to specific exchange products — Earn, margin trading, futures, the P2P platform, online deposits, trading bots, and even TradFi tools.

All 13 challenges cover various products and scenarios, so you can start with the most familiar or simplest one. Each lit treasure brings the participant closer to the next level of festive rewards.

Reward Progression: From 3 to 13 Treasures

The value of the campaign lies not only in the final prize but also in the intermediate stages. The reward system is as follows:

• 3 treasures — a basic gift for participation and growth.
• 6 treasures — an expanded set of bonuses.
• 9 treasures — HTX tokens and other random rewards.
• 11 treasures — the right to a daily cash payout for the anniversary. The claiming window opens every day at 08:13 MSK, the number of prizes is limited, and distribution occurs on a first-come, first-served basis.
• 13 treasures — the main milestone. Participants receive substantial rewards in $HTX, and after publishing the campaign banner — a chance to compete for the super prize.

The main prize includes a research grant of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore, as well as an exclusive gift set for HTX's 13th anniversary.

Anniversary Strategy

In addition to the main treasure mechanic, the exchange is launching a series of special events with a total prize pool of $1 million, covering spot, futures, margin trading, and other areas. There is no single path to rewards — both those just getting acquainted with the exchange and experienced users familiar with the product line will find a suitable approach. The earlier you start, the more time you will have to complete tasks and unlock higher levels of privileges.

The anniversary campaign will run from 08:13 MSK on August 13 until 08:13 MSK on September 13, 2026. HTX invites the global community to take on this challenge together: one completed task — one lit treasure of the future.

My take: HTX demonstrates a mature approach to audience retention, combining gamification with real prize value. This strategy not only boosts loyalty among existing customers but also attracts new users by offering a low entry threshold and clear mechanics. In a highly competitive crypto exchange market, such initiatives become an important tool for differentiation.