HTX launches a grand 13th anniversary celebration: prize pool of $1 million and 13 challenges
The cryptocurrency exchange HTX is entering a new phase in its history, officially launching a series of events dedicated to the platform's 13th anniversary. Under the iconic motto "Reliability, Proven by Time," a large-scale campaign kicks off that will last exactly one month — from 08:13 MSK on August 13 to 08:13 MSK on September 13, 2026. In honor of the anniversary, the company has set up an impressive prize pool of $1 million, distributed among participants of the growth challenge.
Mechanics: 13 Steps to the Grand Prize
The structure of the promotion is designed to engage both beginners and experienced traders. Participants are invited to complete a series of 13 tasks covering key ecosystem products: spot trading, futures, margin trading, Earn, the P2P platform, online deposits, trading bots, and even the TradFi segment. For each completed task, the user "lights up" one of the 13 "treasures of the future," moving closer to higher reward tiers.
The entry threshold is minimal: to activate the first treasure, it is enough to post a birthday wish or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the next level. This approach deliberately democratizes participation, allowing everyone to find a suitable scenario — from a simple introduction to the platform to intensive trading activity.
Reward Progression: From Basic Gifts to Exclusive Prizes
The reward system is structured on an escalating scale. At the level of 3 treasures, users receive a basic growth gift; at level 6, an expanded one. Upon reaching 9 treasures, participants enter a pool of random rewards, including HTX tokens. The key milestone — 11 treasures — unlocks access to a daily cash giveaway that takes place at 08:13 MSK on a first-come, first-served basis. The culmination is activating all 13 treasures, which grants the right to participate in the drawing of the grand prize.
The grand prize includes a research fund of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore with airfare and accommodation, as well as an exclusive limited-edition gift set released specifically for the exchange's 13th anniversary.
Strategic Perspective
Such anniversary campaigns are not just marketing activity but an important tool for retaining and expanding the user base amid fierce competition. HTX is betting on gamification and multi-level engagement, which allows not only stimulating trading activity but also introducing the audience to the full range of its products. In my analysis, this approach is particularly effective in the current market cycle, when exchanges compete for user loyalty through tangible rewards, rather than just promises of returns.
Over 13 years of existence, HTX has come a long way from a small platform to a global Web3 portal, and this campaign is not only a way to express gratitude to the community but also a clear signal of the platform's long-term ambitions. The only question is how effectively the exchange can convert the festive buzz into sustainable growth of key metrics after the promotion ends.