HTX launches a massive 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
Major cryptocurrency platform HTX has officially launched a series of events marking its 13th anniversary. The celebration, held under the slogan "Reliability, Proven by Time," kicked off on August 13, 2026, at 08:13 Moscow time. As part of the anniversary campaign, the exchange has prepared an impressive prize pool of $1 million, as well as a unique "treasures of the future" mechanic that will be available to participants for a month.
The Mechanic: From Simple Actions to Major Rewards
Unlike standard retrodrops, this promotion is built on a step-by-step progression through 13 challenges. Rewards are credited for each step, making participation accessible to both beginners and experienced traders. For example, to "ignite" the first treasure, it is enough to post a birthday wish or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the next level. The tasks cover virtually all ecosystem products: Earn, margin trading, futures, P2P, online top-ups, trading bots, and even TradFi instruments.
Prize Tiers: From Basic Gifts to the Main Milestone
The reward system is designed to motivate users to keep going. Collecting 3 treasures earns the participant a basic gift; 6 — an expanded set; 9 — HTX tokens and random rewards. Reaching 11 treasures unlocks the right to a daily cash payout, which is conducted at 08:13 Moscow time on a first-come, first-served basis. The main milestone — 13 treasures — grants access to a drawing for substantial prizes in $HTX and a chance at the grand prize.
The grand prize includes: a future research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore (including airfare and accommodation), as well as an exclusive limited-edition gift set dedicated to the exchange's 13th anniversary.
Analysis: A Strategy for Retention and Engagement
It is worth noting that this mechanic is not just a marketing gimmick, but a well-thought-out strategy to increase user activity and cross-selling. Instead of one-time bonuses, HTX encourages deep familiarity with its product lineup. In a market where competition for liquidity is becoming increasingly fierce, this approach looks more effective than standard referral programs. The promotion will run until September 13, 2026, and judging by the terms, users have every chance not only to gain benefits but also to discover new platform tools.
My professional opinion: this is one of the most well-designed anniversary events in recent times. Instead of formal gifts, HTX offers gamified onboarding that could significantly boost retention. I recommend participants not to delay getting started — the earlier you begin, the more time you will have to complete all levels.