HTX launches a grand 13th anniversary celebration: $1 million prize pool and a hunt for "treasures of the future"
The major cryptocurrency platform HTX has officially launched a series of events marking its 13th anniversary. The anniversary campaign, under the motto "Reliability, Proven by Time," kicked off on August 13, 2026, at 08:13 Moscow time and will run for exactly one month. As part of the celebration, the exchange has prepared an impressive prize pool of $1 million, as well as a unique mechanic involving "treasures of the future" that users will need to uncover.
Unlike standard giveaways, this promotion is built on a principle of phased progress. Participants will need to complete 13 tasks in a "growth challenge" to unlock multi-level rewards. At the same time, the developers have ensured that the entry threshold is as low as possible: even a beginner can start by simply posting a birthday wish or buying HTX for 50 USDT. Spot trades of 130 USDT or more unlock additional opportunities.
The "Treasure" Mechanic: From Basic Gifts to the Grand Prize
The reward system is built around 13 key stages. For each completed task, the user "lights up" one of the treasures, moving closer to the coveted goal. The prize tiering is as follows:
- 3 treasures — a basic growth gift;
- 6 treasures — an expanded set of bonuses;
- 9 treasures — HTX tokens and other random rewards;
- 11 treasures — eligibility for a daily cash payout (the activation window opens every day at 08:13 MSK, with a limited quantity);
- 13 treasures — entry into the final round, where the grand prize is drawn.
The grand prize includes a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), as well as an exclusive limited-edition gift set released specifically for the platform's 13th anniversary.
It is important to note that the tasks cover virtually all products in the ecosystem: from spot and margin trading to Earn, P2P exchanges, futures, and even TradFi directions. This means that every user will be able to find a comfortable participation scenario, regardless of experience and capital size.
Analysis and Conclusions
From a market perspective, such anniversary campaigns are not just a marketing move, but a tool for retaining a loyal audience and attracting new users in a highly competitive environment. HTX, founded in 2013, is betting on gamification and tangible bonuses, which increases user engagement in everyday activity.
The promotion will run until 08:13 MSK on September 13, 2026. Given the limited supply of daily cash prizes and high competition for the main trophy, I recommend starting the tasks as early as possible—time often becomes a decisive factor in such challenges.