HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX has officially kicked off a series of celebratory events marking its 13th anniversary. The campaign, under the motto "Reliability, Proven by Time," launched on August 13, 2026, at 08:13 Moscow time and will run for exactly one month. As part of the anniversary, the platform has prepared a substantial prize pool of $1 million, as well as a unique user engagement mechanic built around the so-called "treasures of the future."
The essence of the promotion is simple but ambitious: participants must complete a series of thirteen tasks to "ignite" all thirteen treasures. Rewards are granted for each step, making the process gradual and motivating. The prize pool includes substantial gifts: a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore with flights and accommodation, exclusive limited-edition anniversary gifts, and daily cash giveaways that will take place at 08:13 Moscow time.
Low Entry Threshold and Diverse Tasks
Many users wonder: is the campaign designed only for large traders? An analysis of the terms shows that this is not the case. The entry threshold is minimal: to ignite the first treasure, it is enough to post a birthday wish or buy HTX for 50 USDT. Spot trades of 130 USDT unlock access to the next level. Meanwhile, individual tasks are tied to various exchange products — Earn, margin trading, futures, the P2P platform, online deposits, trading bots, and even TradFi instruments.
The thirteen challenges cover different participation scenarios, so everyone will find a suitable path. You can start with the simplest and most familiar option — there is no need to tackle all tasks at once. Each ignited treasure brings you closer to the next level of festive privileges.
Reward Progression: From 3 to 13 Treasures
The value of the promotion lies not only in the final prize but also in the intermediate stages. The reward system is structured as follows:
- 3 treasures — a basic growth gift.
- 6 treasures — an enhanced growth gift.
- 9 treasures — HTX tokens and other random rewards.
- 11 treasures — eligibility for an anniversary cash prize. The claiming window opens daily at 08:13 Moscow time, with a limited quantity distributed on a first-come, first-served basis.
- 13 treasures — the main milestone. Participants receive significant rewards in $HTX, and after publishing the campaign banner, a chance to enter the draw for the grand prize.
The grand prize includes a research grant of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore, and a premium limited-edition gift for HTX's 13th anniversary.
Analyst's Strategic Perspective
From my point of view, this campaign is not just a marketing move but a well-thought-out step to retain and expand the user base. In the face of fierce competition among centralized exchanges, HTX is betting not on one-time bonuses but on long-term engagement through gamification. The thirteen tasks cover all key platform products, encouraging users to explore the entire ecosystem rather than just spot trading. This is a sensible strategy that could significantly boost cross-selling and audience loyalty in the long run.
The promotion will run from 08:13 Moscow time on August 13 until 08:13 Moscow time on September 13, 2026. HTX invites the global community to walk this path together: one completed task — one ignited treasure of the future.
Editorial opinion: with this mechanic, participation is beneficial even for those who do not plan to become active traders. The minimal entry threshold and daily cash giveaways make the promotion accessible to a wide audience, and the grand prize — a trip to TOKEN2049 — will be an excellent bonus for those ready to complete all the challenges.