HTX launches a grand 13th-anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX has officially launched a series of events marking its 13th anniversary. The celebration, held under the slogan "Reliability, Proven by Time," started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. As part of the campaign, users will need to complete 13 "growth challenge" trials, light symbolic "treasures of the future," and unlock multi-tiered rewards, including a chance at the grand prize.
The scale is impressive: the prize pool amounts to $1 million. Rewards are awarded for every step forward—from daily cash payouts to exclusive gifts. The prize structure includes a research fund of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore with airfare and accommodation, as well as a limited series of premium gifts released specifically for the anniversary.
Mechanics: From Novice to Pro
Many users wonder whether the tasks are designed exclusively for large traders. However, the mechanics are designed so that participation is accessible to everyone. The entry threshold is minimal: to activate the first "treasure," it is enough to publish a wish for the exchange's anniversary or purchase HTX worth 50 USDT. Spot trades of 130 USDT unlock an additional level. Certain tasks are tied to specific products—Earn, margin trading, futures, P2P, online top-ups, trading bots, and even TradFi.
All 13 trials cover various scenarios, and completing them all at once is not required. Each lit "treasure" brings you closer to the next level of privileges. The reward system is structured as follows:
- 3 treasures — a basic growth gift;
- 6 treasures — an enhanced gift;
- 9 treasures — HTX tokens and random rewards;
- 11 treasures — the right to a daily cash payout (the window opens at 08:13 Moscow time, quantity is limited, distribution on a first-come, first-served basis);
- 13 treasures — the final milestone: large payouts in $HTX and participation in the grand prize draw.
The Grand Prize and Strategic Significance
The grand prize includes a research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore, and a premium limited-edition gift. The campaign covers spot, futures, margin trading, and other areas, making it versatile for a diverse audience.
HTX, founded in 2013, has evolved from a virtual asset exchange into a global blockchain ecosystem encompassing trading, derivatives, research, and project incubation. The company positions itself as a global gateway to Web3, betting on four principles: global expansion, a thriving ecosystem, security, and regulatory compliance.
My view: Such large-scale anniversary campaigns are not just marketing but a tool for retaining and engaging the user base in a highly competitive environment. A $1 million prize pool is a serious statement, but the key success factor will be the simplicity of completing tasks and the real value of rewards for participants. If the mechanics prove transparent, the campaign could significantly boost activity on the platform.