HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX is celebrating the thirteenth anniversary of its operations by launching a large-scale campaign under the motto "Reliability, Proven by Time." The promotion is set to start on August 13, 2026, at 08:13 Moscow time, and the marathon itself will last exactly one month. During this period, users will need to complete a series of challenges to gain access to tiered rewards and compete for the main prize.
As part of the celebration, an impressive prize pool of one million dollars has been established. Participants can qualify for a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), exclusive limited-edition gifts tied to the anniversary, as well as daily cash payouts.
Mechanics: From Simple to Complex
Many might assume that such challenges are designed exclusively for large traders with high volumes. However, this time the mechanics are crafted so that both beginners and experienced users can join the game. The entry threshold is minimal: simply post a birthday wish for the exchange or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to additional "treasures." Individual tasks are tied to various products — Earn, margin trading, futures, the P2P platform, and even online top-ups.
In total, the challenge includes thirteen trials, each bringing the participant closer to a new level of privileges. The reward system is structured in stages: three "treasures" earn a basic gift, six — an expanded one. Nine unlocked "treasures" grant access to HTX tokens and random rewards, eleven — to a daily cash giveaway that starts at 08:13 Moscow time on a first-come, first-served basis. The main milestone — thirteen "treasures" — unlocks access to a drawing for substantial prizes in $HTX and a chance at the grand prize.
Strategic Perspective
Such initiatives are not just a marketing campaign but a well-thought-out tool for boosting engagement and expanding the user base. By creating a tiered task system that covers nearly all of the exchange's products, HTX encourages users to explore the platform rather than just engage in simple spot trading. For a market where competition for liquidity is becoming increasingly fierce, this is a savvy move.
The promotion will run from 08:13 Moscow time on August 13 to 08:13 Moscow time on September 13, 2026. HTX, founded in 2013, has over this time evolved from a simple virtual asset exchange into a global Web3 ecosystem encompassing trading, derivatives, research projects, and startup incubation.
Analyst's opinion: Thirteen years in the crypto industry is a milestone few platforms have survived. This campaign is not only a way to express gratitude to the community but also a clear signal to the market that HTX intends to strengthen its position. The $1 million prize pool is a compelling argument in the battle for user attention, especially ahead of a new market cycle.