HTX launches a grand 13th anniversary celebration: $1 million prize pool and a hunt for "treasures of the future"
Crypto exchange HTX has officially launched a campaign to mark its 13th anniversary. The large-scale event under the motto "Reliability, Proven by Time" started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. The key feature of the anniversary promotion is a prize pool of $1 million, distributed among participants for completing tasks, unlocking levels, and taking part in draws.
Unlike standard marketing activities, HTX has built a complex multi-level reward system. Users will need to complete 13 challenges to "ignite" all the "treasures of the future." Rewards are awarded for literally every step: from basic prizes for initial actions to exclusive gifts and cash payouts. The prize pool includes a research grant of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with airfare and accommodation, as well as limited-edition collectible gifts released specifically for the anniversary.
Accessible entry threshold and a variety of scenarios
Many users fear that such promotions are designed exclusively for whales with large volumes. This time, the mechanics are thought out differently. To ignite the first "treasure," it is enough to post a birthday wish for the exchange or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the second level. Individual tasks are tied to specific ecosystem products: Earn, margin trading, futures, the P2P platform, on-chain deposits, trading bots, and even TradFi instruments.
At the same time, it is not necessary to complete all the challenges in a row — each participant can choose the most comfortable scenario for themselves. The system is designed so that both beginners and experienced traders can find suitable tasks and gradually increase their level of privileges.
From 3 to 13 treasures: reward gradation
The progression within the campaign looks as follows: for 3 ignited treasures, a basic gift is awarded; for 6, an extended one. Reaching the mark of 9 treasures grants participants HTX tokens and other random rewards. The level of 11 treasures unlocks access to a daily cash giveaway — the claiming window activates every day at 08:13 Moscow time, but the number of prizes is limited, so the principle of a live queue applies.
The main milestone is 13 treasures. Participants who reach the final will receive significant payouts in $HTX, and after the official campaign banner is published, a chance to compete for the grand prize. The main prize includes a research grant of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with airfare and hotel, as well as an exclusive limited-series gift set released for HTX's 13th anniversary.
Analytics and participation strategy
From a marketing strategy perspective, HTX is betting not on a one-time giveaway but on engaging users within the ecosystem. The unique approach with the "treasures of the future" encourages users to test various exchange products, which in the long term could increase retention and trading volumes. For participants, this is an excellent opportunity to diversify their portfolio and get acquainted with tools they have not used before.
The campaign will run from 08:13 Moscow time on August 13 to 08:13 Moscow time on September 13, 2026. Given the limited number of daily cash prizes and competition for the main trophy, I recommend starting to complete tasks as early as possible — this will provide a significant advantage in the race for high privilege levels.
My expert opinion: such initiatives are a smart move by HTX. In conditions of high competition among exchanges, attracting attention through gamification and real prizes (especially the trip to TOKEN2049) sets the platform apart from competitors. However, as with any promotion, it is important to carefully study the terms and not forget about the risks associated with trading crypto assets.