HTX launches a grand 13th-anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The cryptocurrency exchange HTX has officially launched a series of events dedicated to its 13th anniversary. The celebration began on August 13, 2026, at 08:13 Moscow time and will last exactly one month. The key element of the campaign is the so-called "growth challenge," in which users must complete 13 tasks to "ignite" all the treasures of the future and gain access to a multi-tiered reward system. The initiative's total prize pool is impressive — $1 million.
Mechanics: From Simple to Complex
Contrary to possible concerns that the tasks are designed only for traders with large capital, entry into the game is available to almost everyone. To activate the first treasure, it is enough to post a birthday wish for the exchange or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock another treasure. The remaining tasks are tied to specific ecosystem products: Earn, margin trading, futures, the P2P platform, online top-ups, trading bots, and even the TradFi segment.
The reward system is built on a progression principle. For 3 ignited treasures, the user receives a basic gift; for 6, an expanded one. Reaching 9 treasures unlocks access to HTX tokens and random prizes, while 11 grants the right to a daily cash giveaway, which takes place at 08:13 Moscow time on a first-come, first-served basis. The main milestone — 13 treasures — offers a chance to participate in the drawing of a grand prize: a research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with flights and accommodation, as well as an exclusive limited-edition anniversary gift.
Strategic Perspective
Such campaigns are not just marketing activity but an important tool for retaining and engaging the audience. HTX skillfully uses gamification to introduce users to the wide range of its products. For an exchange that has undergone a rebranding and continues to compete with younger platforms, this is a way to remind the market of its reliability and loyalty to the community.
The promotion will last until 08:13 Moscow time on September 13, 2026. Given that tasks can be completed in any order and rewards are distributed gradually, participants have every chance to go from the first to the last treasure. However, as practice shows, in such initiatives, the main thing is not to miss the moment and start acting as early as possible.
My analysis: A $1 million prize pool is a serious statement, especially in the current market conditions. Such generosity from HTX indicates that the exchange is betting on long-term user retention rather than one-off spikes in activity. For traders, this is an excellent opportunity not only to earn bonuses but also to test the platform's new tools without unnecessary risk.