HTX launches a grand 13th anniversary celebration: a $1 million prize pool and the "13 Treasures of the Future" challenge.
The cryptocurrency exchange HTX has officially launched a campaign dedicated to its 13th anniversary. The large-scale event started on August 13, 2026, at 08:13 Moscow time and will last exactly one month — until September 13. Under the motto "Reliability, proven by time," the platform offers users a unique participation format that combines elements of gamification with real financial incentives.
At the heart of the anniversary promotion is the so-called "growth challenge." Participants are tasked with completing a series of missions to "ignite" virtual treasures of the future. The mechanics are designed so that both newcomers just getting acquainted with the world of digital assets and experienced traders with years of practice can take part. The entry threshold is minimal: to activate the first bonus, it is enough to post a wish for the exchange's anniversary or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to additional levels.
The reward structure is of particular interest. In total, the campaign provides 13 levels, each corresponding to a specific number of collected "treasures." At intermediate stages, users receive basic and expanded gifts, HTX tokens, and other random prizes. Upon reaching 11 treasures, access to daily cash payouts is unlocked, which are credited strictly at 08:13 MSK. The key intrigue is the final milestone: those who collect all 13 treasures will get a chance to compete for the main prize.
What does the main prize include?
The winner's package looks more than impressive. In addition to a fund for future research amounting to 2,000 USDT, a fully paid trip to the prestigious TOKEN2049 conference in Singapore is provided, including airfare and accommodation. Additionally, participants will receive exclusive limited-edition gifts released specifically for the exchange's 13th anniversary.
The total prize pool of the campaign reaches $1 million. It is distributed across several areas: spot trading, futures, margin trading, and other ecosystem products. This approach allows every user to choose the most convenient way to participate, without being limited to a single type of operation.
Cryptalist Analytics
Such anniversary campaigns are not just a marketing move, but an important tool for retaining the audience and stimulating trading activity amid growing competition among exchanges. HTX is betting on long-term engagement with the community, offering not one-time bonuses but a multi-level reward system. In my view, this is a sound strategy that will allow the platform not only to attract new users but also to significantly boost engagement metrics among existing clients throughout the month.