HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The major cryptocurrency exchange HTX has officially launched a campaign marking its 13th anniversary. The large-scale event under the motto "Reliability, Proven by Time" started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. As part of the celebration, the exchange has prepared a prize pool of $1 million, as well as a unique participation mechanic built around completing tasks and unlocking multi-tiered rewards.
The key feature of the promotion is a phased reward system. Users will need to complete 13 challenges that cover nearly all products in the ecosystem: from spot trading and Earn to margin trading, futures, P2P exchange, online deposits, trading bots, and even the TradFi segment. This approach is clearly designed to introduce participants to the full range of the platform's services, not just basic trading.
How the mechanic works: from simple to complex
Entry into the game is as accessible as possible. To "ignite" the first treasure, it is enough to post a wish for the exchange's anniversary or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the next level. At the same time, the organizers emphasize that the tasks are adapted to different experience levels, so both beginners and experienced traders will find suitable scenarios.
The reward system is built on an increasing scale. For 3 treasures, a basic gift is awarded; for 6, an extended one. Reaching 9 treasures grants access to HTX tokens and random prizes, while 11 unlocks the right to a daily cash payout, the window for which opens every morning at 08:13 Moscow time. The final milestone of 13 treasures opens the path to the grand prize, which includes a research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with airfare and accommodation, as well as an exclusive limited-edition gift set.
A strategic view on loyalty
Such campaigns are not just marketing activity but an important tool for retaining an audience in a highly competitive environment. Instead of one-time bonuses, HTX offers a gamified experience that encourages deep familiarity with the platform and builds long-term habits. The $1 million prize pool is distributed across many categories, allowing participation with different budgets and goals.
My expert commentary: The symbolism of the number 13, which runs through the entire promotion—from the start date to the number of tasks—stands out. This creates a memorable brand narrative that sets the campaign apart from standard "cashbacks" and "giveaways." For users, this is a great opportunity not only to earn rewards but also to diversify their trading strategies by exploring new exchange tools. I recommend starting with the simplest tasks today to have time to complete the entire chain by September 13.