HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The major cryptocurrency exchange HTX has officially launched a series of events dedicated to its 13th anniversary. The anniversary campaign under the motto "Reliability, Proven by Time" started on August 13, 2026, at 08:13 Moscow time and will last exactly one month. As part of the celebration, the exchange has prepared an impressive prize pool of $1 million, as well as a unique participation mechanic built around the so-called "treasures of the future."
Mechanics: From Simple to Complex
At the core of the promotion is a system of 13 challenges that cover virtually all products of the HTX ecosystem—from spot and margin trading to Earn, futures, P2P exchange, and even TradFi instruments. It is important to emphasize that the entry threshold is minimal: to ignite the first "treasure," it is enough to post a birthday wish or purchase HTX worth at least 50 USDT. Spot trades of 130 USDT unlock access to the next level.
This approach demonstrates a deliberate calculation: the organizers are clearly striving to attract not only professional traders with large volumes but also beginners who are just starting to get acquainted with the platform. Each completed task brings the participant closer to a new level of rewards, with a total of five key stages—from a basic gift for 3 "treasures" to the main milestone of 13 "treasures."
What Lies Behind the "Treasures"?
The reward system is built in multiple stages. At intermediate levels, users receive expanded gifts, HTX tokens, and other random rewards. Upon reaching 11 "treasures," access is unlocked to a daily distribution of cash prizes, which takes place at 08:13 Moscow time on a first-come, first-served basis—the quantity is limited, so reaction speed matters here.
The main prize, available to those who ignite all 13 "treasures," includes a research grant of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), as well as an exclusive limited-edition gift set released specifically for the exchange's 13th anniversary.
Analytical Perspective
Such anniversary campaigns are not just a marketing gimmick but an important tool for retaining the user base in a highly competitive environment. HTX is betting on gamification and engagement through familiar trading scenarios, which allows it to simultaneously stimulate activity and strengthen audience loyalty. Given the substantial prize pool and the duration of the promotion, this is one of the most notable events of the year on the market, capable of attracting a significant influx of new users.
The promotion will last until 08:13 Moscow time on September 13, 2026. Given that the number of daily cash rewards is limited, I recommend not delaying participation—the earlier you start, the greater your chances of completing all the challenges and competing for the main prize.