HTX launches a grand 13th anniversary celebration: a $1 million prize pool and a hunt for "treasures of the future"
The largest crypto platform HTX has officially launched an anniversary campaign marking its 13th year of operation. The event began on August 13, 2026, at 08:13 Moscow time and will last exactly one month. The key feature is a total prize pool of $1 million, distributed through the "treasures of the future" mechanic and multi-tiered rewards.
Mechanics: From Simple to Complex
At the core of the promotion are 13 challenges covering virtually all of the exchange's products: from spot trading and Earn to futures, P2P, and trading bots. Importantly, the entry threshold is minimal: to activate the first "treasure," it is enough to post a birthday wish or buy HTX for 50 USDT. Spot trades of 130 USDT unlock the next tier. This approach is clearly designed to attract both beginners and experienced traders, allowing everyone to choose a comfortable participation scenario.
Reward Tiers
The reward system is built on a progression principle. For 3 lit "treasures," a basic gift is awarded; for 6, an expanded one. Reaching 9 grants participants HTX tokens and random prizes. The key milestone is 11 treasures: access to daily cash reward distributions at 08:13 Moscow time opens up (quantities are limited, distributed on a first-come, first-served basis). The final goal is 13 treasures, which grants the right to the grand prize: a research fund of 2000 USDT, a fully paid trip to TOKEN2049 in Singapore with flights and accommodation, as well as exclusive limited-edition merchandise.
Strategic Context
HTX's anniversary campaign is not just a marketing move but a clear signal to the market that the platform is returning to an aggressive growth phase. Over 13 years of existence, the exchange has weathered several market cycles, and this current promotion with a million-dollar fund demonstrates confidence in its liquidity and a drive to strengthen user base loyalty. Especially telling is the inclusion of a trip to TOKEN2049 among the prizes—this is a direct investment in networking and attracting institutional interest.
My analysis: such comprehensive campaigns with a low entry threshold and a multi-tiered reward system are becoming the new standard of competition among exchanges. In conditions where the fight for liquidity is intensifying, HTX is betting on gamification and engagement, which could give it a significant advantage in retaining users over the coming months. I advise participants not to delay completing tasks—windows for receiving cash prizes open daily and are quickly exhausted.